Our philosophy is to facilitate the equitable exchange of high quality, fresh roasted, organic coffee for our customers; and a fair price for our producers.

We will train members of the Salvador Urbina coffee cooperative so that they can take over and improve all aspects of the start-up business including: financial planning and accounting, sales and marketing, scheduling, roasting, packaging and shipping.

We will  treat all with respect, dignity and foster an ever present awareness of customer satisfaction and coffee quality.

We will always recall that all things are possible with Him.

We believe that in five years or less, Just Coffee will be entirely owned and operated by the members of the coffee cooperative in Salvador Urbina.

During the start-up phase we will focus on fair and just wages and working conditions, communication skills, basic business skills and appropriate technology.

As we advance we will focus on planning and development of supplier industries in Salvador Urbina.     We will always look to our Lord for guidance, help and answers as we demonstrate our love through all of our business practices.

We pray for success so that the families of Salvador Urbina do not have to suffer the pain of separation and uncertainty that often comes with all types of migration. 
Back to Top